商標太相似 美國兩大啤酒公司告上法院
不論第三者或是官方以「商標近似」之理由提出異議或駁回時，除了用「文字組成」的相似程度來認定之外，尚須參考各個面向的情資，比如說，商品的差異、銷售比重的差異、主要消費客群分布差異等等，來說明是否會真的造成消費者混淆誤認。若您是正面臨上述情況的當事者，首要之務是收集足夠的情資，其有助於釐清，並且訂立策略來防衛商標權。
Whenever the third party files an opposition, or the official issues an office action by the reason of Trademark Similarity, we cannot judge only by words’ composition, but need to take every aspects of information, such as difference of goods, difference of sales’ ratio, and difference of distribution of the main consumers, etc., into our consideration, and analyze them if they would indeed cause consumers confused. If you are the person who are involved in this kind of situation, the first priority is gathering sufficient intelligence which can conduce to clarifying how to make a strategy to defend our trademark right.
