台廠商標打敗愛迪達 順利在新加坡註冊
一個商標從起草、創作歷程、設計理念到商標註冊前(後)的使用所保留下來的足跡，將會是日後，不管是面臨被第三方提出異議，亦或是被官方駁回，都是在答辯過程中有利的說詞。尤其在設計理念部分，若能將商標圖樣的構成、文字的組成形塑成一個品牌故事或一個特有的意涵，對一般消費大眾而言，更容易取得深刻的記憶點，讓商標的識別性更加鮮明，因此，在面對他人異議及官方駁回時，更有說服力。
Every reserved data, from the progress of forming a trademark like drafting, production, designing, and even the usage before/after being registered, are powerful evidence during the procedure of response and defense, whenever you meet the opposition by the third party, or face the objection by the official. Especially in the concept of designing, for common consumers, if the composition of marks and word can be created into a unique brand story or meaning, it would be easier to catch the public eyes and make trademark’s distinctiveness more outstanding. Thus, it could be more persuasive under others’ opposition and official objection.
