便利商店的商標之爭 海狸贏了短吻鱷
商標的主要功能是分辨商品及服務來源，因此商標必須具有識別性及原創性。一旦市面上有近似的商標存在，長期下來將會導致消費者混淆誤認，以致失去商標的主要功能。為了防止削弱識別性，主動採取防禦措施是不可或缺的，不僅能保護商標權人的創作結晶不被受損，更能鎖住客源，並使消費大眾對該商標牢牢地記住。
The main function of trademark is to distinguish where the Goods and Service are made, so Trademark must have distinctiveness and originality. Once some similar trademarks exist in market in a long period, it will result consumers in confusion, and lose trademark’s main principle. To prevent trademarks from decreasing distinctiveness, taking active defensive measure is essential. It not only can protect Trademark owner’s gem of creativeness from damaging, but also can make customers keep these trademarks in mind, not running off.
